A two-hour trade-spend workflow, done in fifteen minutes
Scout unified retail views, cut a two-hour trade-spend workflow to fifteen minutes, and pulled one brand's trade spend from 33% toward 20%.
Lisa Thorson· Runs promotional strategy for CPG brands · Run the Numbers
- Weekly trade-spend reconciliation
- 2 hrs to 15 min
- One client's trade spend as a share of revenue, path mapped
- 33% to 20%
- Sales, trade spend, and voids refresh on their own
- Every week
Hours every week, down to fifteen minutes
Lisa runs promotional strategy for CPG brands. Her data used to live in multiple tools, most of them clunky. Tasks like trade-spend reconciliation would take hours every week. On Scout, that workflow takes fifteen minutes.
From 33% of revenue toward 20%
One client was spending 33% of revenue on promotions with no visibility into what was working. Through Scout, Lisa isolated the promotions that weren't driving velocity and mapped a path to 25%, then 20%.
Optimizing trade spend is one of the best ways to increase margin without increasing G&A, which Lisa can now surface within minutes on Scout.
One view of retail performance, updated weekly
The other major benefit of using Scout is getting a unified view of all retail performance that automatically updates every week. Sales performance, trade spend, and void reports now sit in a single place her team already works in, and the questions that used to take an afternoon get answered on the same screen.
Preparing data, or deciding things
Scout has transformed how brands approach their business. Work has shifted from spending most of their time preparing data to spending most of their time on making important decisions.
See what your trade spend is actually doing.
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Written by Sasha Zhang, CEO, Scout. Published with Lisa Thorson’s permission. Figures are the customer’s own and are directional.
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