Resources
Scout Blog
Expert insights on CPG analytics, syndicated data, promotions, pricing, and distribution. Learn how top brands answer retailer questions faster.
- Pro Tips
A Guide to Trade Promotions Effectiveness Analysis
The five-signal framework Scout uses to evaluate trade promotion effectiveness — incremental lift, profit, mix, retailer, and the sustain-lift ratio — with worked examples, the failure modes that distort the numbers, and how to decide whether to repeat, adjust, or kill a promotion.
- Pro Tips
How to Forecast Trade Spend ROI for Promotions
A minimum-viable model for forecasting promotion ROI — define the event, build a baseline, compare against history, and forecast a range instead of a single number.
- Basics
Why Spreadsheets Don't Scale for CPG Sales Teams
The five breaking points spreadsheets hit as CPG sales teams grow past one or two analysts — and what scalable analytics looks like instead.
- Basics
How to Tell If a CPG Promotion Actually Worked
Lift alone doesn't prove a promotion worked. Three checks every CPG promo analysis should include — incrementality, post-promo behavior, and retailer/SKU-level differences — before you decide to repeat.
- Pro Tips
Trade Spend: From Cost Center to Profit Driver
Reframing trade spend as capital allocation — incrementality-first evaluation, ROI as the guiding metric, and portfolio optimization across retailers.
- Basics
What Is Trade Promotions Analysis? A Primer for CPG Teams
An introductory primer on trade promotions analysis — what it is, the three signals that matter, the data you need, how it differs from a sales recap, and the most common pitfalls. Built for CPG sales teams new to the discipline.