Glossary
CPG glossary
Plain-English definitions of the terms that come up when you work with CPG and retail data — what the acronym means, how the money moves, and where analysts get tripped up. Written for the person mid-analysis, not for a textbook.
Distributor margin in CPG, explained
Distributor margin is the cut a CPG distributor takes between the brand's sell price and the retailer's cost. Here's how it's calculated.
Trade marketing in CPG, explained
Trade marketing is how CPG brands invest in retailers and distributors to win shelf space and drive sell-through. Here's what it covers.
What is CPG? Consumer packaged goods, explained
CPG stands for consumer packaged goods, the everyday products sold through retail. This is what counts as a CPG and how the industry makes money.