Data source guides
Supplier portal data guides
Every distributor and retailer portal ships its own reports, its own column names, and its own definition of a week. These guides go report by report and column by column: what each field means in the portal's own words, what the report can answer, and what it cannot.
The most expensive mistake in this whole category is reading distributor data as consumer demand. A distributor knows what it shipped to a store; it cannot see the register. Where that distinction matters, these guides say so explicitly. For the analysis methods that sit on top of this data, see /learn; for the vocabulary, the CPG glossary.
For brand teams
Distributor and retailer portals that report how your products moved: shipments, fill rate, voids, and the reports that look like sales but are not.
KeHE CONNECT Supplier: reports and columns
What every report in the KeHE CONNECT Supplier portal contains, what each column means, and the one question none of them can answer.
KeHE CONNECT Supplier · 9 report groups
For retail buyers
Buyer-side portals for order books, cost catalogs, and the authorization lists that decide what a store can actually order.
No guides published yet.
For store operators
Point-of-sale reporting: what the register recorded, at what price, and how the exports map to categories and departments.
No guides published yet.